Our Purpose
We believe the world needs more organizations with beating hearts. Courageous leaders looking to leave a positive mark on the world. We empower these organizations and leaders to do BIG things. We are BIG Acts.
The BIG Acts Team
We are a group of long-term friends and colleagues with a shared passion for business as a force for good and the desire to empower others to find their purpose and create the positive change they want to see in the world. Over the course of our careers we have started and run our own companies; worked at prominent consultancies and strategy firms; advised, consulted, and coached some of the most recognized and respected brands in the world; and served as leaders at and advisors to progressive NGOs.
We came together with a bold mission, to help great people do BIG things. We hope that someday you will be one of those people.
Meet Becca Darr
Before starting BIG Acts, Becca spent two decades working with large multi-national companies, prominent consultancies and emerging brands to catalyze change that benefits people + planet. Becca is also a volunteer mentor/ judge for Mentor Capital Network, coaching social entrepreneurs around the world since 2007.
Becca spent nearly a decade as a Senior Fellow at the Aspen Institute Business & Society Program and co-founder/ COO of Atayne, a certified B Corp and brand of progressive performance apparel. Previously, Becca co-founded Deloitte’s first global corporate responsibility team. She started her career as a strategy + operations consultant. A few of the organizations she has worked with over the years include Johnson & Johnson, IDEO, McKinsey, LinkedIn, PepsiCo, Ford, BlackRock, the Centers for Disease Control, Shake Shack, and Kripalu Center for Yoga & Health.
Becca earned her MBA from the University of Michigan, her BA from Rice University and a certificate in cross-sector partnerships from Cambridge University (UK). She has completed formal training with the Center for Executive Coaching, and she is currently in the process of becoming an ICF credentialed coach.
Becca loves the yin & yang of life: behavioral science & meditation; mini-adventures & new travel destinations; trail running & donut tourism; excel spreadsheets & vibrant discussion groups.
Meet Jeremy Litchfield
Jeremy is a Mainer first and entrepreneur and strategy cowboy second. With 20+ years of entrepreneurship, strategy, and consumer insight experience, he has worked on brands such as Gillette Venus, Dove, Pepperidge Farm, 9Lives, the State of Texas Tourism, belVita, Coleman, Café Bustelo, National Geographic, Terez, RealtyMogul.com, Omaze, Drink Simple, Magic Spoon, Mondetta, Shake Shack, Kripalu Center for Yoga & Health and Whole30.
Prior to starting BIG Acts, Jeremy was CEO and Co-Founder of Atayne, a performance apparel company that used recycled fabrics derived from plastic bottles to make running and cycling apparel. Atayne was a certified B Corp that was selected as “Best for the World” and “Best for the Environment” from 2013 (when this award was first launched) to 2019.
Jeremy earned his MBA from American University (Finance & Corporate Citizenship) and his BA from Bowdoin College (Biology & Education). Additionally, Jeremy is a Registered Maine Guide in General Recreation and Sea Kayaking.
Jeremy has an EXTREME fondness for Maine, trees, running, artisan tequila, fermenting foods, vinyl records, vintage belt buckles, Pearl Jam and minimalist living.
Meet Charlie Jones
Charlie’s arsenal of experience has been built over a quarter century working with more than 150 clients and selling more than 170 products and services for the world’s most admired brands, leading non-profits and critical government communication programs. He is proud to have served established market leaders including Ritz Carlton, Marriott, Panera and Hershey as well as emerging leaders like sweetgreen, SoulCycle, Mic and Bai.
What further distinguishes Charlie is the careful balancing of organizational branding with leadership coaching. Charlie is an ICF Professional Certified Coach and works as President of TruePen Coaching, helping leaders develop and hone their skills in alignment with their vision and values. He has now coached hundreds of C-Level executive over thousands of hours of one-on-one and team coaching engagements. Many clients engage Charlie for both branding and coaching support.
Charlie made a personal commitment to give back as an educator. An adjunct faculty member at Georgetown’s McDonough School of Business from 2003-2014, Charlie was recognized with The Peter W. Gonzalez, Jr. Award for Excellence in Adjunct Faculty Teaching 2010, the highest honor given to adjunct faculty.
Charlie is the proud father of four sons and has enjoyed 30+ years of marriage with his wife Meg. Charlie is also an aspiring blues guitarist, avid golfer, stubborn dry fly fisherman, successful poet, opinionated film critic, master wine taster and all-around modern-day Indiana Jones ( . . . or at least that’s what some of his friends call him).